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I haven't watched it all yet, but from the bit I did see it's going to implement it in many areas like on the desktop, in applications including games. So let's say you get the new fallout, because it's MS owned it would have the ads regardless if you played on Steam or anywhere else.
I thought that's where you were going.
@cs_rich says, you can take steps to protect yourself. Using VPNs, privacy based browsers. You could setup a piehole, build your own router, go through any privacy settings and permissions on your device. Use an email provider like Proton and move away...
It's also crazy that some TV manufacturers lose money on selling the TV, but make huge profits on the data and that's partly why TVs are so cheap. The TV isn't the product anymore, we are.
@Flat Eric
You can still go through all the TV settings and turn it all off and ideally disconnect from the internet.
They can record external devices connected to the TV and send the data back. From my understanding of the video, when you opt out they do one final snapshot and send the data...
They have made it convenient to use the in built apps for a reason.
I know It all sounds like tin foil conspiracies, but if you watch the video I posted, you can see how crazy it really is.
Well it's up to the individual, the more we just accept things the more they will push their luck.
If you buy a TV these days, don't connect it to the internet.