Personally I think it looks awesome and will do extremely well. Look @ the Cayenne, A Porsche off road everyone thought.
What you must remember is, In Germany, Fast Saloons Sell well, Look at all the M5's, AMG Mercs, RS Audi. These cars are popular, Everyday supercars. Why shouldn't Porsche jump on the band wagon?
I'd like to see them put a Cayeene Turbo Lump in it, Just ordered your E60 M5 have you