and if the sub is out of phase it would cancel out some of the other bass in the car, if you have two identical subs, one with normal wiring and one with the polarity reversed, there will be bearly no bass, in theory. So if you have any other speakers in the car playing bass or if there is an over lap of frequencies between your sub and your mids, then you will get a loss of bass if you dont reverse the polarity.
If your sub gives out 10 (arbitary unit) and you install it arse out, the speaker will be moving in the wrong direction, so lets call it -10. without any other spekers in the car the level of sound will be the same.
if other parts of you system give out 5 with polarity correctly set. this will be
-10+5 = -5 - so you only get 1/3 of the potentail level.
Hope you get were im comming from
Or sorry if you understood this allready.