it's been a few years since I was doing SEO professionally but I like to think I know what I'm talking about (I had 5 travel sites consistently in the top 20 for a year straight )
The simple answer is this - Have a decent site with plenty of decent, relevant content that's easy to find and get lots of people with decent sites that are related to your site to link to it.
You can't fool google for long - it's better at identifying s**te than you are at hiding it. Research into the search terms people use to find your kind of business is invaluable because it helps you focus your content.
Use html the way the language was intended - clean, simple html with stylesheets for layout makes google happy
If you're really serious about first page results in a competitive field then it's basically a full-time job - there's a reason SEO isn't cheap.
edit: I'm not 100% on the meta tags these days but google was capable of picking them up as SEO spam 6/7 years ago so over-use can probably still give negative results.
I've had solid results in a matter of a couple of months via intensive reciprocal linking campaigns - you don't need to wait a year.
First impressions also count for a lot. Finding you on Google etc but I presume you give out business cards when you do these big events? People will recommend you.
Your site makes you look like BillyBob who got a few lasers and puts on a disco at his Nans for her 70th. Whereas you're actually quite successful and do big events, your site needs to be a bit more professional IMO.
Obviously it becomes apparent that you're not just a part timer when you delve into it more but if I was some dude in charge of sorting a big big event and was looking on Google, as soon as the page loaded, I'd be going back and looking for someone else.
http://www.smashingmagazine.com/2010/08/19/100-free-high-quality-wordpress-themes-for-2010/
With wordpress, it's basically a template. You just add some pics, type some words and it does it all for you. There's thousands and thousands of free themes. Some you have to buy, but there's plenty of choice in the free range.
You need to pick key words and phases and then write text about your business with these included.
my pants could you work with my existing site as i like the template?
also you need to search for laser shows not lazer shows
Technically yes. However, no disrespect, it looks amateur at best and would probably make me cry every time I saw it if I knew it was something I worked on lol.
Sorry about that. Similar results for laser as opposed to lazer anyway.
Correct in a very, very simple form.
Btw I'll give you the pin to my bank card if you can get a website in the top 3 results of Google just by writing a few paragraphs mentioning the keyword a couple times. :approve:
I'm not going to give away all the secrets :rasp: but the content is massively important and usually will get you 1/2 of the way to a top google ranking. I can usually get a product to the first page on text alone but part of that is most places have rubbish text. Understanding what google is looking at in a chunk of text is key to getting up to the top, along with page rank, and many other aspects that google uses to prioritise certain websites. We are upgrading our website software so we can capitalise on much of this as we are working through our site getting it as good as possible.
I'm not going to give away all the secrets :rasp: but the content is massively important and usually will get you 1/2 of the way to a top google ranking. I can usually get a product to the first page on text alone but part of that is most places have rubbish text. Understanding what google is looking at in a chunk of text is key to getting up to the top, along with page rank, and many other aspects that google uses to prioritise certain websites. We are upgrading our website software so we can capitalise on much of this as we are working through our site getting it as good as possible.
the problem with my line of work is pictures speak 1000 words. you cant describe what i do in words
If you're working with products then yes. If you're using full product names then you're effectively targeting the long tail traffic which is a different ball game. All websites should have nice content with a healthy - but not too aggressive - usage of the keyword. On page optimization should always be done too. Keyword in the title tag, keyword in the img alt tag, etc. Then a few links with your keyword as the anchor text and you're going to be 1st page with ease, if not the 1st result.
Btw I'm not asking for the secrets. I know plenty about white hat, black hat, automation, cloaking, etc.
You'll need to find a way to do that because, sadly, Google doesn't give a f**k about your images lol.
umm ive done that already looked at other sites and the sites arent that great tthey have just been around alot longer than me
i dont understand this optimization thing everyone keeps talking about
Btw I'm not asking for the secrets. I know plenty about white hat, black hat, automation, cloaking, etc.
If I was in your position mate i'd pay someone to do it. Far to much f**king about to get less than average results. The way i see it:
Crap website that leads to minimal bookings, appears 40,000 results down on google. On the bright side your £500 up
vs
Well put together website, that will in theory lead to more bookings as it makes the average joe think you're a proper business, appears not so far down the list on google. On the downside your £500 down.
I bet option two would pay for the £500 initial outlay faster than option 1 would.
My website cost me £50 and it does everything I need it to