Am looking for advice on search engine optimization for this site: www.SHEQjobs.com
All advice greatly appreciated
All advice greatly appreciated
ClioSport.net
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SEO
- Thread starter theduck
- Start date
Some simple points:
Needs image ALT tags
Needs H1 tags (you have H3)
<meta name="description" content="safety, health, environmental and quality jobs, UK" />
<meta name="keywords" content="safety, health, environmental and quality jobs, UK" />
This needs to be more detail, and every page MUST be different to help search engines find you and list you correctly.
Depending on how big the site is, may need a site map too.
Needs image ALT tags
Needs H1 tags (you have H3)
<meta name="description" content="safety, health, environmental and quality jobs, UK" />
<meta name="keywords" content="safety, health, environmental and quality jobs, UK" />
This needs to be more detail, and every page MUST be different to help search engines find you and list you correctly.
Depending on how big the site is, may need a site map too.
Turbos.
First of all, do your research. Don't optimise your site for keywords nobody searches for, and at the same time, don't set your sights too high when you will be competing with very large rivals.
Use something like the Google Keyword Tool to research keyword phrases related to your products/services. Select around 5 of these phrases to optimise your site for.
Focus on writing copy with these keywords in, ideally make them the anchor text within links throughout your site too. Do this is a natural reading way, don't spam your site at the risk of scaring off people. Incorporate the keywords into title tags, heading tags, ALT text, image names and page names (e.g. health-and-safety-jobs.htm).
Create an XML sitemap and submit to Google through Google Webmasters. The Webmasters site allows you to track incoming links which is very important for your rankings.
Get listed on DMOZ and find other directories to submit your site to. Always think about your keywords when submitting to these sites. I have over 500 quality directories i submit to, its tedious to the extreme but worth it. Generate links through forums, blogs, press release sites and any other way you can think of.
The easiest way to build links is to have more websites (a descripitve domain name is useful too, especially for Yahoo). Hosting them on different servers ensures Google won't think they are related.
Don't ever expect instant changes. It can take months, years to get real results. Another major contributing factor is the age of the domain, the older the better. You will get frustrated by poorly optimised sites from 1996 that will rank above you!
Use something like the Google Keyword Tool to research keyword phrases related to your products/services. Select around 5 of these phrases to optimise your site for.
Focus on writing copy with these keywords in, ideally make them the anchor text within links throughout your site too. Do this is a natural reading way, don't spam your site at the risk of scaring off people. Incorporate the keywords into title tags, heading tags, ALT text, image names and page names (e.g. health-and-safety-jobs.htm).
Create an XML sitemap and submit to Google through Google Webmasters. The Webmasters site allows you to track incoming links which is very important for your rankings.
Get listed on DMOZ and find other directories to submit your site to. Always think about your keywords when submitting to these sites. I have over 500 quality directories i submit to, its tedious to the extreme but worth it. Generate links through forums, blogs, press release sites and any other way you can think of.
The easiest way to build links is to have more websites (a descripitve domain name is useful too, especially for Yahoo). Hosting them on different servers ensures Google won't think they are related.
Don't ever expect instant changes. It can take months, years to get real results. Another major contributing factor is the age of the domain, the older the better. You will get frustrated by poorly optimised sites from 1996 that will rank above you!
Images do have alt tags? :S
Will sort out the meta tags and H1 tags though
Thanks for that, i have sorted the xml sitemap and we are working on optimising for the key words. With regards to the directories, do you submit all sites to all the directories? Any chance of a list of directories?
Turbos.
Sorry, only many trade secrets i can give you lol. If you search for directories it doesn't take long to get at least a hundred or so. Search for things like 'add url,' 'free directory' etc. Some are crap but there will be a few ok ones.
Resist using a submission service, it will be tempting but it will just get your IP blacklisted. Not good as some people run many directories and you'll be banned from all of them. DMOZ is important though, and if you can spare £300(!), Yahoo will let you in theirs.
Resist using a submission service, it will be tempting but it will just get your IP blacklisted. Not good as some people run many directories and you'll be banned from all of them. DMOZ is important though, and if you can spare £300(!), Yahoo will let you in theirs.
Clio 197 F1 & 911 C2S
There are any number of things that will affect your placing in search engines, but once you've cracked it, you have to do something really stupid to drop off the results pages.
I'm in Tokyo right now for the launch of the new Panasonic CF-F8 notebook. I published the story earlier this evening, and within an hour I was top of Google UK and JP when searching for the model name.
There are a few tricks you can pull, but to really do well, you have to play by the rules. Search engines will look for regular updating of your site, preferably several times a day.
Vitally important is how many other sites link through to you - the more links you have, the better you will do, but these links have to be real links, to other real sites. Trying to create bogus sites for link throughs will not get you far in the long run. Pretty much every technology site in the world links to me, which makes my content very search engine friendly.
The number of readers also helps, especially if those readers come to your site via a search engine in the first place. I'm pulling in over two million readers per month, many of which have searched for specific products on Google and clicked through.
Ultimately, the best way to improve SEO is to create a great website, with regular updates and have content that people actually want to read.
I'm in Tokyo right now for the launch of the new Panasonic CF-F8 notebook. I published the story earlier this evening, and within an hour I was top of Google UK and JP when searching for the model name.
There are a few tricks you can pull, but to really do well, you have to play by the rules. Search engines will look for regular updating of your site, preferably several times a day.
Vitally important is how many other sites link through to you - the more links you have, the better you will do, but these links have to be real links, to other real sites. Trying to create bogus sites for link throughs will not get you far in the long run. Pretty much every technology site in the world links to me, which makes my content very search engine friendly.
The number of readers also helps, especially if those readers come to your site via a search engine in the first place. I'm pulling in over two million readers per month, many of which have searched for specific products on Google and clicked through.
Ultimately, the best way to improve SEO is to create a great website, with regular updates and have content that people actually want to read.
:lolup:
"Image", "Top Banner" and "Client Banner" just don't cut it.
Use keywords to explain the image. E.g.
Top Banner - Welcome to SHEQjobs | Covering each and every industry
Client Banner - Client - Convert
Image - Safety, Health, Environmental and Quality fields
Try to use keywords in each and every image, but don't spam.
P.S It's a nice looking site.
Thanks for all your help with this guys, its helping us get our heads around it a bit more.
Right ok, tbh I wouldnt have set the ALT Tags to what they are, but I didnt write the site originally (it was too big a task to take on while doing a full tim unrelated job!) but I am now the one dealing with the technical side of the SEO aka the monkey who understands the code
Right ok, tbh I wouldnt have set the ALT Tags to what they are, but I didnt write the site originally (it was too big a task to take on while doing a full tim unrelated job!) but I am now the one dealing with the technical side of the SEO aka the monkey who understands the code
