There's no real definitive brand or specific products to recommend as everyone has their preferences. The only thing I would say is that you don't have to spend a fortune on detailing gear. Many people assume that by buying, say a £60 pot of wax it'll make there car look so much better than a £10 wax. The fact that the finish is down to the prep work is often missed.
Anyway, a decent detailing kit will consist of a pressure washer, two buckets, a wash mitt, drying towel (I use two), clay, polish and wax.
You can buy plenty of good products from Halfords so don't be put off by cheaper off the shelf products, Autoglym and Meguiars products make up a good part of my detailing gear and I like plenty of, off the shelf products. As for my own recommendations, I like using the following :
Shampoo : Dodo Juice Born to be Mild
Drying Towel : Chemical Guys Miracly Dryer or any other big, fluffly type of drying towel
Clay : Sonus Green
Polish : Autoglym Super Resin or Dodo Juice Lime Prime
Wax : Collinite 845 or 476, Finishkare 1000P
You also have the option to machine polish as well as apply a glaze and sealant after polishing and before waxing. Hope that helps anyway. Also I recommend Shinearama for ordering from as they are well priced, helpful and cheap postage. (
www.shinearama.co.uk)
http://shinearama.co.uk/product.php?id=CHE-MIRADRY-1