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I get that perspective but thinking it thorough i think it makes a lot of sense personally.
Awareness of Renault is high globally (perhaps excluding the Americas) whereas very few people outside of France know what Alpine is. If you want to supercharge brand awareness I don't think there's a...
https://www.racefans.net/2021/01/14/renault-teases-new-alpine-f1-brand-look-for-2021/
plus, new partnership announced with Alpine road cars and Lotus to develop the future sports car, fully electric.
They run on different architecture but the engine put into the Sandero in the Americas was the old F4R engine which can't be sold anymore this side of the world because of emissions restrictions. So in theory you should be able to fit a 1*2 engine into one of those with a bit of bodging.
Came straight out of the CEOs mouth so there will be some explaining to do if it looks completely different. Using a more recent example, remember the Alpine A110 concept looked a bit alien when revealed but the concept was basically the road car with small tweaks for EU regulations.
Apparently, concept = 95% of the final car.
R.S. version should be nippy, with the 'standard' car coming with 220hp.
https://www.press.renault.co.uk/en-gb/releases/2785