Register a free account today to become a member! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!
If you think of them being a general mass electronics retail store like say a comet, or a music retail store like an HMV then yeah it would seem stupid.
From the article it would seem they are looking at it to market their own products, which seems to work well for apple.