been asking them questions myself m8.. heres some info :
======================================================
It is very difficult to see the difference in quality from pictures only but we will try to explain.
The Classic is a very good base quality that has more of a carprt pile than normal but comes in only 2 colours whereas the Deluxe is our most popular,being a thicker pile(more so than original fitment to production vehicles) ,more hardwearing and available in 7 colours.The Executive being our premium quality that is again thicker and more hardwearing than original fitment but only available in 3 colours.
All our mats are tailored from the original templates for a factory fit and also come with a heel pad and fixing system as standard.
We do hope this answers your queries and look forward to your reply.
=======================================================
They say they are as good if not better. just sharing my info