Plasma looks better for standard def stuff like watching Corrie on, but LCD is miles better for HD stuff providing you dont buy a shitty no namer. Mine's 40" and the quality doesn't suffer at all, that's a load of rubbish. My mate has exactly the same set in 32" and was wowed by it. Plasma is going to be a thing of the past before too much longer imo, they are cheap nasty tat. All this stuff about the contrast and blacks and whites being better is also a myth imo... end of the day it's up to you, best would be to just go check them out and see which you prefer.