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Google has an advertising alternative to Sedo, AdSense basically.
Personally think its a pretty immoral thing to do, it is not regulated enough. Incredibly annoying when you want a particular domain - not even a special one - and some moron has taken it and wants a billion pounds for it.
Bear in mind if you buy Nicrosoft.com or something its quite easy for companies to claim the domain as there own because of your false misrepresentation.
I dont buy domains similar to other companies, I dont see the point. Im not buying them expecting to make money from traffic, i have made about $0.000000002 on one of my sedo domains though ha!
there is a law pretty much againt with holding a domain from a company who can prove they need/warrant it more than you do or selling it to them for too high a price
e.g.
you buy www.coke.co.uk and hold it
Mr coke wants it and ask's to buy it
you say, £1,000,000 please
they take you to court and prove you dont need it or have anything to do with coke
they make you sell it for a reasonable price to them.
always nice i think
there must be away around it, making a product to suit may do it.