according to my uncle who is a manager at admiral they are the only insurance company who are currently making a constant profit every year. i know that last year they had a target of x million new customers over 12 months and they acheived it in 6, theyre growing at such a rate theyre needing to look for bigger premises for call centres etc.
yes admiral is the same as bell, elephant, diamond evrything under EUI Ltd. including confused.com (thats why the admiral lot are always cheaper on confused)
its a bit of a vicious circle tbh, admiral are able to quote cheaper as theyre in profit, the rest arent able to keep up and are hiking prices up to stay in profit, admiral keep upping the prices yet theyre still cheaper than their rivals, making more proffit, more customers, other companies lose customers, hike prices etc. etc.