Lets be honest here, this type of car isn't aimed at the likes of us, the normal car enthusiast. They're aimed at the normal car driving family, and as much as we don't like it, electric cars are coming and the market deems that SUVs and crossovers are what the bulk of the car buying public are asking for.
The name largely is irrelevant, and Ford see it as it will entice more buyers than those that it will discourage. It uses styling ques from its flagship car and uses name association with its flagship vehicle, prospective buyers love that.
Ford is an American brand and the US loves the Mustang name, so the target market is perfect.
Of course there will be the "Its not a Mustang if its not a V8" brigade. Yet if you see that then you're missing the point and this car is not aimed at you.
If im honest, i'll stick my neck out here and say its probably one of the best looking SUVs out there.
I'm a Porsche nut and when first released, saw no reason for the likes of the Cayenne. It had no place in the Porsche brand for me. However its cars like that have helped financially bolster the company which has allowed them to stay profitable. Profitable that it can then continue to make the GT3s and exciting cars that i am interested in.
So like it or not, the electric vehicles are coming and Ford need to be a key player in that market in order to survive.
The motor industry as a whole is at its largest crossroads since the invention of the combustion engine.
Cars like this will keep cars like the V8 Mustang, F series trucks and RS products around for as long as possible.
Personally i think they have done a great job.