Its not just the branding, its the fact that they are pretty poor all round, they even look ridiculous.
Bad, or basically non existant lows, uber amounts of bass, and mids and highs which arent that great.
I dont think that much to grados either. Their audio signature doesnt suit me but then were all different, Have tried some HF2's and the GS1000.
AKG K701's are good if you dont want massive amounts of bass and a good set of well balanced cans, and Those made by beyerdynamic are also pretty good. DT770's and the 880's are both fantastic, 880s are one of my favorite cans.
Sennheisers are okay, I would reccomend them over beats.
Adam, I know everyone likes different things, but they suck big time generally. I suppose theyre good for a bass head or someone that doesnt really listen to music.