I work for 3, and had the sony ericsson rep come into my store today for a chat...the k850 looks the nuts! great looking handset, with a 5.0 meg camera, with new photo editiing software. Also the handset has a psp style menu system for music, pics, vids, and games which is pretty damn cool...ive also had phones from all the major brands, and the sony ericssons are sooo much better than samsungs...