I always find these kinda shoots don't show the car off that well. Same goes for the in studio shots with all the dark and lights going on. Riad's shots seem to have a genuine feel about them.
Dan's studio shots used to be quite cool but I find this stuff looks overdone. The car loks fake, there is zero gloss on the car. The number detracts from the stunning photgraphy also.
Just prefer a bit more naturalness. All magazine shoots seem to end up the same also.
I can, and do shoot stuff with very little or no processing, there's thousands of my shots on
http://www.fiestaturbo.com which are like that.
With one car, a nice location and some time I like to push things in post a little bit, for various reasons but in this case mainly because we had the car for one evening and the weather wasn't playing ball.
Here's what your naturalness gets you:
http://static.cliomods.com/gallery/...horseshoe-2-before-1280x720-5383783eb003e.jpg
Boring!
There's not a lot of gloss on the car because there's no strong light, the overcast sky acts like a huge diffuser and softens the reflections. The car's also a solid red, and the paint was a bit flat too. It actually looks shinier in the photos that I thought it would.
I think they've a lot more impact done this way, and from the responses here, on 500px and from the guy who supplied the car that seems to be the general opinion too!