I have only recently seen the point of modifying cars....seems to me like improving the looks, performance, brakes or handling if you know what you're doing is great....to improve on your base car, whatever that is!
I would feel a fraud though to drive say a 1.2 that looks like a Renaultsport! Think it would be excellent to go the other way round though.....
Personally, I like subtle cosmetic mods like wheels, light tints, colour coding but my idea of improved wheels won't be the same as the next bods though!
I do wonder though how people get on selling hugely modified cars as standard (or close to) sells best!
I think many people waste there time trying to be something there not....not just talking cars either!