New Alpine F1 livery

[The Boosh!]

Renault teases new Alpine F1 brand look for 2021 · RaceFans

Renault has revealed the new look of its Formula 1 team, which from this year will compete under the name of its performance sub-brand Alpine.

www.racefans.net

plus, new partnership announced with Alpine road cars and Lotus to develop the future sports car, fully electric.

 

[The Boosh!]

 

[Danith]

Matte black, with black wheels and black bits. Looks like it's been for a bad manz wrapz.

Not the best

 

[The Boosh!]

 

[Short Norman]

hope Merc go back to silver

oh and that the Aston Martin race suits are Tuxedo's

 

[The Psychedelic Socialist]

Sad to see the yellow livery go with the Renault branding. Always thought they were one of the best looking cars on the grid.

 

[Philip.]

I like that! The flash of colour is cool too.

 

[Waitey]

Can you even buy an Alpine anymore?

 

[Short Norman]

can't understand the thinking behind changing to Alpine.

I can't see it having much effect on Alpine sales. I know Alpine race in other series but why not keep the F1 team as your main car brand? At least then they can put a sticker on the back of all Renaults saying how they finished 5th in 2020.

 

[Short Norman]

Can you even buy an Alpine anymore?

yeah, think they are bringing out an electric one too

 

[SCJM21]

I'm all for a new livery on the grid, this plus Aston Martin. Think that looks great!

But seriously, I secretly want this season to bore off and 2022 to come quicker, pls.

 

[Clio_fool]

It looks decent but makes no sense. Why switch the team to Alpine, is it because Renault soon won't be making anything sporty and they think having a "F1 constructors 5th place" sticker on a Kadjar won't bolster sales? I mean there's gotta be some F1 tech in a Kadjar hat there?
And when you think of Alpine it's colour is French Racing Blue. Not black, blue. Makes no sense.

 

[Short Norman]

should be more like this

 

[Daniel]

@The Boosh! - what’s your actual job role now?

 

[Jack-C]

This black colour scheme is a temporary winter livery and is a tribute to the A500 F1 prototype from 1975.

 

[The Boosh!]

@The Boosh! - what’s your actual job role now?

I'm a Dacia man these days

 

[Daniel]

I'm a Dacia man these days

Calm down Matt Hancock.

any chance you can answer the question I actually asked?

 

[-Jamie-]

This black colour scheme is a temporary winter livery and is a tribute to the A500 F1 prototype from 1975.

Yeah, this.

Loads getting their pants in a twist over the black [emoji23]

 

[JackJack]

I like it, just thinking how s**t the larger diameter wheels are going to look.

 

[Willo40]

I quite like that.

 

[TheEvilGiraffe]

Looks ace !

 

[Darren61]

Looks good but think the actual race livery will be very different

 

[The Boosh!]

Calm down Matt Hancock.

any chance you can answer the question I actually asked?

couldnt possibly comment sorry

 

[The Boosh!]

It looks decent but makes no sense. Why switch the team to Alpine, is it because Renault soon won't be making anything sporty and they think having a "F1 constructors 5th place" sticker on a Kadjar won't bolster sales? I mean there's gotta be some F1 tech in a Kadjar hat there?
And when you think of Alpine it's colour is French Racing Blue. Not black, blue. Makes no sense.

I get that perspective but thinking it thorough i think it makes a lot of sense personally.

Awareness of Renault is high globally (perhaps excluding the Americas) whereas very few people outside of France know what Alpine is. If you want to supercharge brand awareness I don't think there's a better platform than F1.

On the product side, it makes sense Alpine is the aspirational/ higher priced sports car brand and Renault focus on mass market.

 

[VenomUK]

Isn’t this move more in an effort to expand the brand rather than sales. Everyone knows Renault F1. Alpine was always the race decision of Renault till it vanished and now trying to revive it and almost dissolve RenaultSport into Alpine.

I don’t know if it’s a joke but apparently Alonso’s car will be in blue like the LMP picture

 

[botfch]

Isn’t this move more in an effort to expand the brand rather than sales. Everyone knows Renault F1. Alpine was always the race decision of Renault till it vanished and now trying to revive it and almost dissolve RenaultSport into Alpine.

I don’t know if it’s a joke but apparently Alonso’s car will be in blue like the LMP picture

Yeah seems like there shelving the Renault sport brand all together apart from it being a RS trim level.

 

[Donny_Dog]

I associate Alpine with a brand of Muesli or a yoghurt.

Car looks s**t. HRT was the bestest.

 

[-Jamie-]

Isn’t this move more in an effort to expand the brand rather than sales. Everyone knows Renault F1. Alpine was always the race decision of Renault till it vanished and now trying to revive it and almost dissolve RenaultSport into Alpine.

I don’t know if it’s a joke but apparently Alonso’s car will be in blue like the LMP picture

The black Livery isn't the race livery so I'd fully expect the race one to be blue