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They made a massive mistake trying to be "cool". Once everyone thought it was cool to have a BlackBerry and they made BBM into a messenger platform rather than the more basic SMS/e-mail service that it was it went down hill. Sales would have increased tenfold very quickly but RIM never moved with the times to battle the iPhone.
When the 1st Gen iPhone came out I stuck by my blackberry, did until the 3GS. They had all that time to bring out something that could rival that phone, or go back to what it did best. Businesses.
Interesting to see what the affect of certain Android devices being certified for US military use will have moving forward, will this start paving the way for other military/defence depts looking away from Blackberry.