Can someone explain exactly what this is?
if its a sealant how can it be that bad? Unless its no a sealant? Then what is it?
Nobody can, not even the supaguard rep! It's largely a load of tosh but it does seem good value to a customer (Who isn't into car cleaning) wanting to protect their brand new £15k purchase.
I've got 10-odd kits at work. (Had them for years!)
Basically, they are sold as a protective package for the customers new car. A polish/sealant type thing, an interior scotchguard fabric protection spray and an aftercare kit for the customer which consists of alloy wheel cleaner, 2 microfibres, top up polish, bird crap disolver and some car shampoo.
Usual price at a dealers is £299 ish, and that obviously includes the application of the product and a big aftercare kit for the customer to take home.
You get a 3 year guarantee with it too. So if a bird s**ts on your car and it etches into the lacquer, Supaguard will pay for the repair. Same with interior spillages on the seats/carpets etc.
Basic kits can be bought on ebay for £20 and under but the big kits that the dealers are 'supposed' to give the customer used to cost the dealer £45+vat to buy. Plus paying the valeter to apply the product prior to delivery, plus filling out and sending off the guarantees.