The noise is beautiful, I think it's pretty cool. Bet it's worth way more than he's put into it after this video; he'll be getting s**t loads of big money offers I reckon.
EDIT: Feel the need to add, it's amazing because of its location, it's beat up, and it's wonderful in the sunny hills somewhere in the states - in the UK, or in fact in most places in Europe it would just be utterly pointless and undrivable - the roads in that video look incredible, but imagine trying to take it through a town with speed bumps in the UK - shame really.