Its not quite as easy as that im afriad.
Now, comming from HK where we are an AGENT for Renault, we buy off the factory then sell on. But get some factory support and subsidies, but we even have to pay to use Renault advertising!!! so we dont, cause who want to pay a couple hundred thousand for a TV add that is mediocre and has a small audience on a tiny island!!!
Anyway, what i am saying is i dont know how the UK goes about its stuff, but we have a VERY tight budget to balance. And just like any business, you will inevitably end up upsetting some people along the way. Its impossible to make everybody happy or cars would be close to free and indestructable whilst being everythig you wanted.
I used to think alot watching my fater run the company, why dont you do this why dont you do that....but when i started workin, i quicky learnt that its virtually impossible! you cant give them this and that, you cant advertise as much as you want, to cant lower prices, you just CANT! if you did, we wouldnt be here.
For example, we sell the 1.4 clio at a profit of $170...thats 15 quid to you.....would you like to sell cars at that sort of profit level!?? it doesnt even pay for the paperwork! we just need to shift stock. And yet, greedy, incompetant and generally misled customers still want more!
I generally try working with the customer, help them understand and make the sale more than an interaction in which to obtain a new car, i try to make it an experience, one where you come away with more than a car. But if the person is rude, arrogant and thick, im not so included to help.
And be fair on the car! It was started in 98! not realy new is it.
And Ren has come n in leaps and bounds, from cars such as the 21, 19 and safrane...to car with the top rating in EURO NCAP.....and with the new magene being the smallest car with the 5 star award. It takes Merc a soddingly huge thing to do the same!
I dont really know where im comming from or goin, there is just too much to say, but what everybody should do is look at things in the bigger picture, not just the customers view. Not just the i want i want i want syndrome that many buyers suffer from. Not that its bad to want the most for your money, but you go get what you pay for.
An in any company.........i want cheap insurance, but we take what we can get. I want my 172 to cost 50 quid fully comp for a yr, and why not? cause they just can survive on that sort of money.......
compramise and understanding go a long way.