I think most people who have a laptop won't buy it unless it's a big one you're not wanting to move about, then essentially it's a desktop.
'Going online' used to be the thing you did in a back bedroom somewhere and was a geeky thing. Now everyone wants to use the internet and they want to do it cheaply and sat in front of the tv. Hence the arrival and popularity of netbooks. This is all it's competing with.
It's not a MacBook. If you want power on the move then you buy a laptop. If you want something that's easy to use, looks good and actually works well, then you buy the iPad instead of some crappy PC World thing that works for a day before it's slow and sluggish.