But that's the point. If you clean you car properly, you won't need the detailers to correct the work... Valeters damage the car more than is necessary. They do more damage in a single "sitting" than I/Kev do/does over 6-12 months. So again, it's education.
I agree, but like I said the damage isnt damage most people who buy a car drive it around for a year or two, get it valeted half a dozen times during that and then sell are ever going to notice let alone care about.
So for the masses, its fine.
We're not saying you need to spend £350 on a detail each week. We're saying why pay £20 for your car to be "cleaned" when you would do less damage yourself...
But to a lot of people they dont want a job as a cleaner whether it be on their own stuff or someone elses, they would sooner pay someone else to do the mundane nonsense like that in life (trust me I know that to people like you it probably doesnt seem that way as I know my mrs actually ENJOYS cleaning cars) so even if they could do a better job with a 2bm and a cheap microfibre towel they probably still dont want to.
And again, he has not detailed that car.
As I have said to you already, "detail" is not a protected term, you need to accept that I am afraid mate!
So if he says he has detailed it then I dont think you can say he hasnt, its a bit like when a garage "service" a car, that term can mean vastly different things to different people and unless you are claiming to have stuck to an OEM schedule when you havent or similar, you arent misrepresenting what you are doing if you say "full service" and then do what to me is only very basic maintainance and not full at all as it hasnt included a belt for example.
So PureDetail.net as a company title is misinforming clients. PureDetail.co.uk however, is correct definition of his company's trade.
As I said before, its not different to whacking gourmet in the name of a restaurant, everyone will have a different opinion of what that means.
In this case for example the customer is not only accepting of the service that he has had from the "detail" guy, he is actually IMPRESSED with the detail he got so much that he has started a thread about it?