Jeremy - youre spot on there mate. They must be doing pretty well to keep advertising and to be honest it makes sense.
If you think about the general audience for those sort of mags like Evo, Autocar etc (and I do read them myself as well btw), not all, but the majority of readers are men who buy new cars fairly regularly. Not the sort to get their hands dirty on mods themselves or even who are particularly interested in how their cars work, they just want something new, fast, with a bit of track day mystique and recommended by the mag reviewer as a good drive.
These are the same people who believe that you can see 200bhp out of a 172 Cup by paying someone with a big quarter-page advert £1200 to do the job for you. They dont know really whats done (or not) to their car, and they dont care, and if it doesnt seem to be as quick as it should be, theyre probably too embarassed over their mechanical ignorance or doubt their own driving abilities, to be able to front up to LAD and say, hang on, this isnt right
They are also probably the people who dont come on forums like this, or meet like-minded enthusiasts that much, they get all their thinking done by the mags. Im not slating people like that, most people do want an easy life, they want to pay people to get things done instead of having to put any effort in themselves, and why not if theyve got the money? Only problem is if you get ripped off by people like LAD who know their market and know they can get away with it simply by putting big ads in the mags and looking respectable. I bet a lot of the people who keep LAD in business have no clue that there is any Clio tuning scene beyond Evo mag. And when they come away disappointed, theyve got no-one to turn to, no-one to back them up.
Just my opinion.