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its basically like a very simple version of sim city, you buy new floors in your tower, open shops, apartments, keep the shops stocked, employ people etc, its SO addictive
It becomes more effective the more floors you have.
What you want to do is get as many people into dream jobs as you can. Even once you have 3 people in the dream jobs don't be afraid to get rid of them and put a new bitizen into the empty job slot.
It's really difficult to explain mate. Let me see if I can find a video on youtube for ya!