Just nipped out and checked mine and they're exactly the same . Both front and rear passenger side the tread is going up as in the OP's pic , drivers side front and rear the tread is the opposite way as in the OP's pic. Personally I think they're a brilliant tyre in both the wet and dry , especially the wet . Bearing in mind the cost compared to Premium tyres . Granted ,the wear rate isn't the best, they're very soft. My fronts are now on 7k miles with a guesstimated 1.5k miles left , thats with running them on the rear for the first 1500 miles. I've killed Contis and Exalto PE2's in less miles than that on the road in the past. They do squirm about a bit when new , go for the extra load rating of 87 , up the front pressure to 34 psi and rears ro 32 and it seems to help .