Well, I wanted something that was:-
Brand new
Had Air Con or Climate control
As many toys as possible
Economical as possible
Fairly fun to drive
Looked good
I was going to get a Ford Ka (yes yes, I know the looks arent to everyones tastes, but I liked it!) and they were doing the Luxury models (70bhp) which had leather, air con etc for £8495.
Then I looked at the Clio. For an extra £500 Id have a dynamique with Climate control, electric sunroof, bigger alloys, rain sensing wipers, 4 airbags instead of 1, CD controls on the wheel, 98bhp rather than 70bhp, better economy (just), better looks and a slightly better image!
A year later, and I got a bit bored... so I bought a Volvo T5, now Im looking to go back to the Clio again as its so much cheaper to run!