Google analytics

I’m assuming that given we have at least a one of everything on this site we must have someone who knows something about e-commerce and google analytics.

TL;DR: the wife’s business sells things on the internet and lots of the traffic is driven by google ads. Budgets are adjusted and campaigns monitored by an external company. Some purchases use discount codes, some don’t.

There seems to be some discrepancies in the data coming through google analytics and it isn’t matching the income from the website. Our web developers are blaming the people who deal with the google ads campaigns and vice versa.

None of this makes any sense to me so I can’t have any useful input but I did suggest some trial purchase at the weekend when less transactions go through and it looks to be the purchase using voucher codes not pulling the data through from the ad.

We’ve tried having a call with google support, the web developers and the ad word people at the same time but the useless b******s at google know less about how it works than I do.

Does anyone have any idea how all this s**t works?

@jonno_c maybe?

trickstargee said:

@jonno_c maybe?

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Cheers sir.

Are you running it all through Tag Manager? This is one for my co director, he's a tracking beast @Yarp !

What's the website CRM you're using?

jonno_c said:

Cheers sir.

Are you running it all through Tag Manager? This is one for my co director, he's a tracking beast @Yarp !

What's the website CRM you're using?

Click to expand...

Yeah, the data comes from google analytics but tag manager is used to extract/view it. The CRM is something built by the web developers on the backend of the website. It’s remarkably uncomplicated and is essentially just a database of purchases with the details attached.

Yarp said:

Yeah, the data comes from google analytics but tag manager is used to extract/view it. The CRM is something built by the web developers on the backend of the website. It’s remarkably uncomplicated and is essentially just a database of purchases with the details attached.

Click to expand...

Let me know if you have any time today and we can jump on a video call run through.