Just because its marketing ploy about b****cks magnetic oil clinging to metal. ALL ester based oils cling to metal due to the polar nature of the basestock.
And fulyl synth IS better unless your running in your car, using fully synth from the 1st mile will see you burning more oil, glazing the bores and making less power. Run a mineral up to 3000 miles ideally, changing at 100, 600, 2000 and 3000 if your really concerned in running it in properly. Then swap to a semi or fully synth.
But running a semi or fully synth doesnt make any real diff if they are both new oils, fully synth as far as most are concerned are just better for longer drain times.
And swapping oils for summer and winter use IS a good idea, engines do heatup faster and thin out faster and easier in summer as not only is it hotter but your more likely to rag it. In the winter you want a thinner base that will provide max protection.