You would think so, but the cost of current gen development requires a game like Dirt2 to sell in large numbers. Much larger than Dirt1 did. In total on 360 and PS3 Dirt just cleared a mil, that's not enough to cover current gen dev costs for most games.
For comparison Forza 2 did just shy of 4 mil on one format!!
COD4 on PS3 and 360 just over 11.5 mil.
So you can see why Dirt needs to appeal to as wide an audience as possble.
The sales of McRae games were on the decline until Dirt came along. The first one did 2.7 mil. The second just under a mil. The 3rd 1.1 mil, the 4th 0.7 mil. That was when dev was a lot cheaper.
Sorry if I went off on one. It sometimes gets my back up when people slate a game for trying to appeal to a wider audience when they don't know the reasons behind it. If there's something you don't like about a game, there's usually a pretty good reason why it's like it is.
Assasins Creed 2 had better sell, as Ubisoft have a 450 man dev team on that!!!!