Helicoil is the word you're looking for
Agreed.
A lot of people have never heard of these, mainly used in engineering (which is where I learned how to use them).
Search the net to find out how to do it (save me sriting a guide, I did write one for the 106rallye register but I can't find it now)
The helicoils thenselves are pennies, the kits with the die/taps obviously cost more.
Its pretty tricky (especially the drilling) but 100% effective, a lot of the time the actual helicoil is stronger than the original material (ie alluminium) so they are 100% perfect for almost any repairs (I know people who have used them on things from factory assembling machiney to spark plug threads).