Is that dynamic contrast or native contrast? If it's dynamic then the native will still only be 2000-3000:1
exactly! I see throw away comments like that on HUKD all the time and those in the know always respond with dynamic v's native.
from a 2007 article on AVSForum:
The 2 most common methods of measuring contrast ratio are "native" and "dynamic". LCD mfgs. all advertised "native" contrast ratio up until a couple of years ago. At that time (2005 or so) an 800:1 contrast ratio was pretty common on sets from the better mfgs--Sharp, Samsung, etc, while 400:1 or 600:1 was average for cheaper sets.
Then Samsung started advertising 2000:1 or 3000:1 contrast ratios on sets whose apparent ability to reproduce black was no better than competitors advertising 800:1, but the word "dyamic" preceded the number. Pretty soon it was revealed that Sammy had found a different way to measure contrast ratio that gave them a much higher number to advertise and thus impress potential buyers that were unaware of the chicanery they were indulging in.
Pretty soon all the other LCD mfgs started to use the Dynamic figure in self-defense, though Sharp is at least honest enough to also list the "native" contrast ratio. The Sharp 42" D62 series 1080p lcd has a dynamic contrast ratio of 6000:1, while the native contrast ratio is listed a 1200:1.