Just got an iphone help

[rich-6]

I know loads of you have them, I'm s**t with phones i'l admit!

I'm on itunes now registering it, Guy told me i'd have to plug it in and it'l update takes about 40 mins.

I've just put my payment details in and submitted them for the itunes store as it requests and now its just showing a screen 'iphone'

Have i done something wrong? What do i do now?

 

[dk]

Take it back to the shop and ask them for a nokia 5110