I reported it as being against eBay rules. I've fucked off to be honest mate with the number of people ripping people off on eBay and giving it a bad name. I report anyone regardless of who they are if they break the rules on there.
Where I work we use ebay live auctions and the number of people who pull out of our sales, try and rip us off, scam us etc, when, for example, we have 4,000 listings at a time is truly shocking. I'm sorry if this has upset anyone but thats life.
P.s. I didn't get it removed - it was removed by ebay. I just told them it was an infringement of their listing policy.