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Dealer selling at cost value?

I recieved a letter yesterday from my local dealer, saying that in order to hit October sales targets, they have decided to sell new and used cars at "cost" value.

What is cost value? What they pay for them? I don't understand.
 
cost price - tesco pay 10p for a can of beans, then they sell them to you for 90p

i doubt it'll be TRUE cost price
 
We're only just over halfway through October lol ,i wouldn't expect them to hit their target sales just yet . It'll be a marketing ploy to get people into their show rooms .
 
90p for beans? someones getting their pants pulled down.

I doubt its true xzibit. Why would they sacrifice all their profit to make a few extra sales? No harm in enquiring though!
 
lidl do beans for like 13p - wonder how much the farmer gets outta that lol

as for cost price cars hmm very doubtful
 
We did this with at work a while back. The cost price included a 'small amount' which appearently helped cover the cost of heating and lighting the store and my commision payment
 
My dad works at a Ford dealer.....I think, when they offer cars at cost price, it's usually the price they paid for the car plus £100 admin fee
 
i wonder if it'll be just pre- registered cars? a lot of these deals will be dodgy just to get you in the show room and when you ask for a car at the spec you want "oh sorry sir but thats not included in the offer"
 
WHy not go see what there offering.

Cost price is in theory what they pay but its more complex that just a price as they get bulk etc discounts.
 
i work at a car dealerk we do cars at cost ALL the time. we add on at least 500 quid.
 
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