In regards to the wheels in years gone by plenty of companies who've heard about project cars that will attend lots of meets will either heavily discount or in some cases give people parts to fit to their cars as it's a very visible and effective way of getting their product seen by their target market. In the case of rusty it's a car which has been a blogged and posted across the globe on countless forums so it's a perfect platform for wheel companies to get a lot of exposure. I'd be fairly confident in saying Mike won't have paid retail for those sets of wheels and may have been given some of them.
These sort of projects remind me of the chap on here with the ph1 that works for fastcar magazine.
They are just constantly trying to keep up with the latest fashion in the rat/vw/euro scene, which in my opinion either glorifies absolute sheds or ruins cars that were previously in good condition.
I stll think its a pile of dog s**t no matter how many times i look at it....