Apple buy Beats Audio

[sbridgey]

Surprised there isn't a thread already, but i'm pretty surprised they've actually done this, it seems like a strange move to me.

Article on it here.

http://www.forbes.com/sites/quora/2014/05/15/was-apple-buying-beats-a-mistake/

Anyone got any ideas as to why Apple have made a decision to buy Beats?

Only thing i can think of is the Beats version of Spotify.

 

[Tom]

- Enhance its demographic.
- Beats streaming is bloody good
- Profit margin on the headphones is phenomenal.

They wanna hang us, see us dead, or enslave us, keep us trapped in the same place we raised in. Then they wonder why we act so outrageous, run around stressed out and pull out gauges

 

[Deeg]

- Enhance its demographic.
- Beats streaming is bloody good
- Profit margin on the headphones is phenomenal.

This.

 

[JON13S]

Getting in to the world of audio, bluetooth speakers and so on I expect.

 

[Gman]

Just a shame beats products are crap for what they cost

 

[LiamR172]

Just a shame beats products are crap for what they cost

Alot of things are like that though, doesnt stop people buying them though! Designer label and all that s**t

 

[domjolly]

Hopefully they will sort out the f**king audio quality of there phones now!!! They have been crap since the iphone 4

 

[CrippsCorner]

Has it actually gone through now? Read lots about it 'probably' happening, but nothing actually official yet...

 

[Tom]

You'll hear about it when it does.