VEGAS OR VA VA VOOM? WHICH ARE YOU?
The country’s most stylish supermini starts 2005 on a “ad”venture to Las Vegas where that arbiter of understated cool, Thierry Henry, goes to Vegas in his Renault Clio searching for Va Va Voom.
In the campaigns third installment, airing from Monday 10 January, Thierry once again explores the meaning of Va Va Voom and discovers that, this time, it can be found in the Clios new award-winning state of the art dCi engines, which have won Diesel Car Magazine’s Supermini of the Year award three years running, in 65, 80 and then 100hp guise.
Are you Vegas or Va Va Voom?
Powerful, yet quiet and understated the Clio dCi could certainly fit the meaning of Va Va Voom but are you the bling of Vegas or are you Va Va Voom? Well now you can go online to http://www.vavavoom.co.ukwww.vavavoom.co.uk and find out.
The backdrop for the website action takes place in ‘Hotel Bling’ where the brash and noisy world of Las Vegas’ overstated culture meets cool, calm Thierry thanks, of course to the quietly powerful Clio dCi.
The site allows you to experience some of the typical activities which you would find in Las Vegas where Marty the Hotel Bling Concierge will show you round the Casino, a Nightclub where you can chat up someone you fancy, go shopping ‘Vegas style’ or choose a hotel room to stay in. Thierry Henry comments on your choices and tells you whether you are ‘Vegas’ or ‘Va Va Voom’!
The e-marketing expandable streaming skyscraper and Yahoo! streaming large rectangle also show the 40 second commercial.
The Clio Va Va Voom series looks like it’s got under the skin of the British public in the same way as its famous predecessor, “Papa and Nicole” did throughout the ‘90s. According to Jonathan Wignall, Renault National Advertising Manager, the Va Va Voom campaign is already one of the UKs best-recalled car commercials. "Our tracking studies already show a recall rate of 91% and were extremely confident that this latest commercial will help maintain Clio as one of the UKs top-selling small cars in an increasingly crowded and highly competitive marketplace”.
And finally, if youre still wondering what Va Va Voom means, Renault maintain that it will not be defined by them as it means different things to different people, but that didnt stop the latest edition of the Oxford English Dictionary having a go. They defined it is "The quality of being exciting, vigorous or sexually attractive". Maybe, maybe not……....
[Edited by Jeremy Townsend on 10 January 2005 at 11:21am]
