Why is my PC so awkward? (Dell/Alienware recovery)

[dajones]

So I have windows 8 and I am trying to factory restore as its getting slow.
The recovery thing is on D drive.

Following these steps,
www.dell.com/support/Article/us/en/19/608277/EN

I get to step 7 but the dell software has not booted, instead I am greeted by this

I have managed to do this twice so far, both times going around in circles until eventually I find a way of getting it restored, me being me I have forgotten how.

Any suggestions? It's saved under alienware respawn

 

[dajones]

Managed to do it off a USB stick, had an option to restore from hard drive, that just took me back to that blue screen though so I did it off the stick.