On the other hand, Autosmart are fairly dull and industrial yet I bet they make a lot of money from us lot who aren't into professional detailing/valeting. I prefer companies, who have small, effective ranges. Not loads of products, where it gets confusing as to which product to buy. I think Auto Finesse have hit the nail on the head with their range to be honest. AF also have do a lot of competitions, which are big on social media. I see my friends that haven't even got cars entering the competitions!