At the end of the day the Cup is cheaper than the standard issue. I dont think anyone reasonably intelligent is under the assumpton that a Cup is going to be apprecaibly faster than the normal 172, I certainly am not, but a couple of grand extra for air con etc was not an option to me and my wife, when we sold the Caterham for 13 grand. So we are spending that same amount on something with a roof.
It was the same story with the 306 Rallye. Bought one cheap, and it had a sh*te equipment list compared to the model every other plonker bought, but it was great fun.
Now the argument about buying a USED 172 starts, or that you can get an IMPORT for less than 13 grand, but that really is irrelevant. My last two cars were imports, and when it came to resale, I lost what I had originally saved, not to mention that most buyers wont touch a used import for religious reasons or something, even if it is identical to the "official" ones.
So we ordered a Cup, under no false illusions, simply because we both like the 172 and simply because we enjoyed the Rallye despite its equipment shortcomings, and simply because it was cheaper.
I think a lot of people who have ordered a Cup have done so for those same reasons.
And for the same reason some families buy a Mondeo LX rather than a Ghia X because they do not feel like spending the extra money on extra bits...