Obviously because that is their USP. They play on it massively. Rightly so though in fairness. How does it compare to the jag in a straight line?Front on there look like a mini RS6 which I like, on the other hand to its restrained enough not to look daft in the company car park.
Interesting you bring up marketing, I was only talking about this the other day.
If you look at the Focus RS/BMW M2 marketing its all track work and drifting based. Then look what Audi did for the RS3:
Vid 1 - RS3 born - Typical Audi mad Advert
Vid 2 - RS3 driving in a forest
Vid 3 - RS3 driving on ice
Vid 4 - RS3 driving through water
No marketing videos even had a road in them, let alone a track. It's a all weather hyper hatch.
It was only Autocar and PH who took it to Angelsey.