If im honest, branding and names dont make a difference to me. VFM, quality and the medium it is in/bottles do it for me.
Ive more 5L containers of stuff from AS than i do say AG or whoever else is making products. Seems theres so many 'new' brands as reviewed by many detailers on youtube or forums.
Can you produce snowfoam cheaper than say AS Ultra mousse? (That needs about 50ml to 950ml of water in a bottle?)
G101 comes in a 5l container, would be better if it came with a doser to avoid spillage or be more accurate when decanting - obvs can just use a funnel and pour excess back in though, or buy a 5L pump dispensing lid.
If using spray bottles, ensure quality triggers that dont leak when spraying multiple times.
Name wise...ideally it wants to be like Ronseal's motto i.e. does exactly what it says on the tin...so if its a quick wax, it wants to be quick and easy to apply.
I'd consider combining products with accessories, wheel cleaner with a wheel brush...wax with an applicator pad and a buffing microfibre. Stuff often costs pence but if you dont have the products in the first place, you might not have the correct tools for the job?
Maybe worth sitting down and working out your target market and working out the marketing 4Ps, (Price, product, place and promotion)
You may have trouble with posting certain liquids, is the container postage safe or are you going to get a lot of products returned due to bottle crushed/leaked on delivery?
I imagine you wont be approaching Halfords and getting your products in there (no offence) so are you going to be local supply only?
Good luck and all the best with it.
