Colin chapmans test were on F1 cars not clios, so I dont think the number can be used quite that directly, but its still certainly true that laptimes WILL be effected more by 10kg of unsprung loss than of sprung loss
Its also worth thinking about the height of weight, 10kg lost from the windows is worth more to your laptimes than 10kg lost from the underseal under the car for example.
What he said was spend £1 per Pound of sprung weight saved and £3 per pound of unsprung weight. It wasn't a mathematical idea based on laptimes, but a measure of the relative importance and difficulty of saving from both areas.
Chip know's this anyway, but there's no correlation that 10kg of unsprung is as good as Nkg of sprung weight, its simply not true, what is true is that sprung weight affects the linear inertia under acceleration and braking and also the maximum cornering speeds due to the curve of tyre grip versus normal force which isnt quite linear. In addition to this, unsprung weight also affects how well your wheels stay in contact with the ground and therefore the grip you have available and rotating mass applied rotational inertia as well which will resist acceleration and braking (so brake disks are basically the devil, along with wheels and tyres.)
It's also worth bearing in mind that in very light cars, the unsprung weight begins to dominate, especially in those days in that you could build a light chassis and bodywork and so on, but wheels, brakes, tyres etc were all fairly basic. In this situation you end up to some extent with the tail wagging the dog and it becomes even more important to save weight in the right place.